That new Chris Brown single is a gum commercial:
"Forever" is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley's green-packaged chewing gum.
Mr. Brown is one of a trio of pop stars enlisted by ad agency Translation Advertising, a unit of Interpublic Group of Cos., to update the images of three of Wrigley's best-known brands.[more at WSJ]
Gawker feels betrayed and thinks it's a damn shame. I'm just stunned. That's a lot of commitment for a gum jingle, imho.