Monday, July 28, 2008

We've Been Had

That new Chris Brown single is a gum commercial:

"Forever" is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley's green-packaged chewing gum.

Mr. Brown is one of a trio of pop stars enlisted by ad agency Translation Advertising, a unit of Interpublic Group of Cos., to update the images of three of Wrigley's best-known brands.
[more at WSJ]

Gawker feels betrayed and thinks it's a damn shame. I'm just stunned. That's a lot of commitment for a gum jingle, imho.

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