...Or at least its previous form is. NYTimes' Kelefa Sanneh weighs hip hop's career options in the 21st Century:
"Sales are down all over, but hip-hop has been hit particularly hard. Rap sales fell 21 percent from 2005 to 2006, and that trend seems to be continuing. It’s the inevitable aftermath, perhaps, of the genre’s vertiginous rise in the 1990s, during which a series of breakout stars — Dr. Dre, Snoop Dogg, Tupac Shakur, the Notorious B.I.G. — figured out that they could sell millions without shaving off their rough edges. By 1997 the ubiquity of Puff Daddy helped cement hip-hop’s new image: the rapper as tycoon. Like all pop-music trends, like all economic booms, this one couldn’t last."
With "Big Money Music" no longer en vogue, accessibility is a draw, and DIY acts like Kid Sister, The Cool Kids [pictured], and songs with dance instructions in them (cringe) might just be where the genre is headed. What a great time for creativity and reinvention, when the Formula 1 is no longer a guaranteed hit. And better sooner than later, it's about time for a comeback.
The Cool Kids - Black Mags